Holly Social – a whitelabel social media scheduler

2018 Roadmap

Please note: The roadmap below is a formal outline of our planned work, but as you can see the order of work might change. For example, if we get a lot of feedback that a certain feature needs priority, we will shuffle items around.



Q2 2018

Instagram – on hold

Instagram integration is one of our biggest priorities right now. However, we’re struggling to get in touch with anyone on the Partner program (only approved Partners can access their API).

Do you know someone who works at Facebook or Instagram that might be able to help? Please let us know!


Pinterest – finished!

Our integration is complete – we’re just waiting for approval of our app.


GDPR compliance – finished!


Calendar views – finished!

We are aware that our queue / history pages are a little bit clunky. We’re going to be introducing beautiful (and functional) calendars to make it much easier to get a birds eye view of what is happening.

Q3 2018

Basic statistics – 10% complete


Statistics and reporting are a very common feature request. We will start by gathering statistics on every post that is sent to social media, providing generic information such as reach, interactions (likes/shares/reactions) and total comments. This will form the basis for a full reporting suite.

Roles & permissions – 70% complete


Due to high demand we’ve brought forward the development of this feature.

We’ll add the ability for Whitelabel admins to create roles with fine-grained access control. They will then be able to assign these roles to users.


Google+ in progress – 90% complete

We’re ready to go on the coding side, we just need to spruce up the app on Google+ before we launch.


Chrome & Firefox extensions

These fully brandable extensions will allow your customers to easily add content to their Post Planner or queue.

The initial functionality will be basic (but extremely useful) and will form a strong base for future development.


Improved teamwork

We’ll make it possible for members of a team to discuss each post in their Post Planner, with a full audit log of changes. For example, if Peter changes an image it will show a note in the thread that this action happened.


Improved reporting

We’ll continue working on our statistics and reporting platform. This will include social media account performance over time and the ability to generate PDF reports.


RSS feeds

A commonly requested feature is the ability to add content to the Post Planner direct from an RSS feed. We will add this functionality under the “Content Discovery” dropdown.

Q4 2018

Android & iPhone apps

In the same vein as the browser extension, these apps will provide basic functionality for adding content to the Post Planner and queue.

They will be fully brandable, but you will need to have your own accounts with Google and Apple for submitting the apps to their respective stores.


The “other” networks

Our focus in Q4 will be to add additional social networks, based on feedback from you and your customers about which networks are a top priority.

This will include full statistics and reporting.


Any other business

We expect there to be an enormous amount of feedback in Q2 & Q3. We will leave time and resources in Q4 to fulfil the most important feature requests as suggested by you and your customers.