Holly Social – a whitelabel social media scheduler

2019 Roadmap

Please note: The roadmap below is a formal outline of our planned work, but as you can see the order of work might change. For example, if we get a lot of feedback that a certain feature needs priority, we will shuffle items around.

Q4 2018

Statistics – finished!

Statistics and reporting are a very common feature request. We will start by gathering statistics on every post that is sent to social media, providing generic information such as reach, interactions (likes/shares/reactions) and total comments. This will form the basis for a full reporting suite.

Video and GIF support – finished!

The ability to post videos and GIFs are a high priority and we’re close to getting this feature implemented.

Google My Business – finished!

Send posts to your Google My Business locations and boost your presence on Google search results and map listings.

Q1 2019


Please note: It’s currently possible to post to Instagram with Holly using a 3rd party integration.

Instagram integration is one of our biggest priorities right now. We’re working hard to become a Partner so that we can post content to Instagram without a third party connection.


We’re currently going through the process to become a Pinterest Marketing Partner, at which point we can go live with Pinterest (the code is already complete).

Improved reporting

We’ll continue working on our statistics and reporting platform. This will include social media account performance over time and the ability to generate PDF reports.

Graphic design tool

Our graphic design tool will make it easy (and very fast) for your users to prepare graphics which are perfect for each network.

Q2 Onwards

Improved teamwork

We’ll make it possible for members of a team to discuss each post in their Post Planner, with a full audit log of changes. For example, if Peter changes an image it will show a note in the thread that this action happened.

Chrome & Firefox extensions

These fully brandable extensions will allow your customers to easily add content to their Post Planner or queue.

The initial functionality will be basic (but extremely useful) and will form a strong base for future development.

Android & iPhone apps

In the same vein as the browser extension, these apps will provide basic functionality for adding content to the Post Planner and queue.

They will be fully brandable, but you will need to have your own accounts with Google and Apple for submitting the apps to their respective stores.